How to add lower thirds and a ticker to a live stream
What they are
A lower third is the band in the bottom third of the screen that names who’s speaking or what’s happening. A ticker scrolls headlines; a breaking band flags urgent news.
Step by step
- 1Design one template
Two lines: the name in bold, the role or topic below. Use your brand fonts and colours, and keep clear of the bottom edge where players put their controls.
- 2Fill it in before the show
Prepare one for every guest and segment, spelled correctly. Ask guests how they want their name and title shown.
- 3Stage it in preview
Check it over the shot before it goes out, so it doesn’t cover a face or a logo.
- 4Take it live, then take it off
Show it when the person starts speaking and remove it after five to eight seconds. Bring it back after a cut or a long gap.
- 5Use tickers sparingly
A ticker is for headlines that change. Keep each item short and readable at a glance.
Make it readable
- Large enough to read on a phone.
- High contrast: light text on a dark band, or the reverse.
- Nothing within 5% of the edges of the frame.
The CloudReel way
Do it in CloudReel
- Design lower thirds, tickers, breaking bands, logo bugs and clocks in the graphics studio.
- Your Brand Kit sets the fonts, colours and logo.
- Stage graphics in preview, then take them to program.
Questions
How long should a lower third stay on screen?
About five to eight seconds: long enough to read twice.
Do CloudReel graphics follow my brand?
Yes. Fonts, colours and logo come from your Brand Kit.



