How to add lower thirds and a ticker to a live stream

2 min read · Updated 22 Oct 2026

What they are

A lower third is the band in the bottom third of the screen that names who’s speaking or what’s happening. A ticker scrolls headlines; a breaking band flags urgent news.

Step by step

  1. 1
    Design one template

    Two lines: the name in bold, the role or topic below. Use your brand fonts and colours, and keep clear of the bottom edge where players put their controls.

  2. 2
    Fill it in before the show

    Prepare one for every guest and segment, spelled correctly. Ask guests how they want their name and title shown.

  3. 3
    Stage it in preview

    Check it over the shot before it goes out, so it doesn’t cover a face or a logo.

  4. 4
    Take it live, then take it off

    Show it when the person starts speaking and remove it after five to eight seconds. Bring it back after a cut or a long gap.

  5. 5
    Use tickers sparingly

    A ticker is for headlines that change. Keep each item short and readable at a glance.

Make it readable

  • Large enough to read on a phone.
  • High contrast: light text on a dark band, or the reverse.
  • Nothing within 5% of the edges of the frame.

The CloudReel way

Do it in CloudReel

  1. Design lower thirds, tickers, breaking bands, logo bugs and clocks in the graphics studio.
  2. Your Brand Kit sets the fonts, colours and logo.
  3. Stage graphics in preview, then take them to program.

Questions

How long should a lower third stay on screen?

About five to eight seconds: long enough to read twice.

Do CloudReel graphics follow my brand?

Yes. Fonts, colours and logo come from your Brand Kit.

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